Feb 18 2010
The Psychology Behind Teacher Tone
In 1971, Albert Mehrabian defined communication as being made up of three things -words, tone of voice, and body language. He then clarified that our tone makes up 38% of our communication, and body language makes up 55%. In effect, we only need words for about 7% of the total message. Consider what this means for students who are not used to communicating in written form -then consider what it means for teachers who aren’t used to communicating solely in written form, which is often what online teachers do!
Not every teacher out there is an English teacher with perfect grammar and gift for words. That’s ok; not everyone has to be a wordsmith to be a great online teacher. The trick is to remember that how you come across in your writing is who you are to your online students -it’s 100% your identity. The introduction calls at the beginning of the course are important too -don’t call students when you’re tired or stressed. But students ‘hear’ your voice more in the daily announcements than anywhere else. This article is about how to take advantage of this fact and use it to the students’ advantage.
What teachers have to understand in online education is that a teacher’s identity doesn’t exist behind a desk or in a classroom -it exists in the mind of the student, and the teacher’s identity is completely based on the perception of the student. This perception can only come from the words and the punctuation on a page or sometimes the voice on a telephone.
This is a powerful tool if online teachers understand it and use it to the advantage of their students. Online teachers are never frustrated. Online teachers are never negative, sarcastic, stuffy-headed, or angry about outside issues. Face to face teachers, however, have the distinct disadvantage of being human. Here are some ground rules for using this powerful concept:

1. Never, under any circumstances, ever, be sarcastic: Why? When teachers are kidding around with their face to face students, it’s obvious they’re joking because of body language and tone. When teacher identity exists in a student’s head and there is no body language to go by, sarcasm can sound like nasty negativity. In one kid’s head it might sound funny, but in another kid’s head it can sound downright mean. It all depends on who that kid is and what experiences the kid has had with teachers in the past.
2. Always be positive, supportive, and enthusiastic. Always. Why? Even if you’re writing to say that Little Johnny hasn’t logged in for a month and he’s failing, the purpose of the phone call is to get Little Johnny to do the work in class and be successful. If your tone is positive, supportive, and enthusiastic, then Johnny is motivated. If your tone is accusatory and negative, then the purpose of the communication gets muddy.
3. In announcements, always praise how awesome the kids are and how great they’re all doing. Psychologically, teenagers want to fit in. In most cases, the students in the course are spread across the state. How they’re actually doing is irrelevant. What you’re saying is ‘be like everyone else.’ If you pay attention to advertising, you’ll know that this is a powerful message for teenagers. If Little Johnny feels like he’s the only one falling behind, he will be much more motivated to catch up. Again, it’s perception we’re capitalizing on here. It doesn’t matter how the class is actually doing. In the announcements, everybody is ‘the best online students you’ve ever had!” This is also known as a self-fulfilling prophecy.
4. Always cc’ parents and dla’s on emails to students. Why? If your tone is always positive, supportive, and enthusiastic, then it won’t feel like you’re telling on a student. Instead, the magic words are ‘I’m including the adults who are your support structure on this email so we can get you some help to make sure you’re successful.’ Remember, it’s not about telling on Little Johnny; it’s about helping him succeed.
5. Last, be transparent and be viral. Tell students about the concept of being positive, supportive, and enthusiastic. Don’t respond to what they say if they email you when they’re frustrated. Instead, respond to how they said it and address the issue directly. Encourage them to contact you before they get so frustrated in the future, and then explain to them that being popular and getting what you want via written communication requires a positive, supportive, and enthusiastic tone. Really make them understand that being withdrawn and acting all ‘cool’ in school comes off as slack and uninvolved in online education -nobody is going to see fashionable clothes, but classmates will hear a kind word. Assure them that being positive, supportive, and enthusiastic will make other students want to know what they have to say! Modeling this kind of communication requires patience, because it’s easy to fire back when you, as a teacher, get an email from a student that feels like the kid is using an inappropriate tone. Take a deep breath, and remember that students are new to written communication, and the tone that appears in the email is a reflection of the student’s frustration due to pressure to succeed. Approach the student with the knowledge that you can make the frustration go away and you can help this student communicate better. This is a key concept for online teaching, because written communication is crucial in this job.

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